Why B2B Webinars Make Excellent White Papers w/5 Examples

Why B2B Webinars Make Excellent White Papers w/5 Examples

Pulling together a thoughtful white paper sounds like a mammoth task. But it doesn’t need to be. You probably have most of the content for at least one white paper locked in a recent webinar. Transforming webinars into white papers is a terrific way to get additional...

10 Examples of B2B Content Repurposing in Action

10 Examples of B2B Content Repurposing in Action

If you're making an effort to create any type of recorded content, then repurposing it is an absolute no-brainer. If you're creating webinars highlighting unique use cases for your product, or delivering a presentation that details the problem your company solves,...