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Tips, strategies and ideas.
Why B2B Webinars Make Excellent White Papers w/5 Examples
Pulling together a thoughtful white paper sounds like a mammoth task. But it doesn’t need to be. You probably have most of the content for at least one white paper locked in a recent webinar. Transforming webinars into white papers is a terrific way to get additional...
10 Examples of B2B Content Repurposing in Action
If you're making an effort to create any type of recorded content, then repurposing it is an absolute no-brainer. If you're creating webinars highlighting unique use cases for your product, or delivering a presentation that details the problem your company solves,...
10 Ways To Turn Podcast Episodes into Great Blog Content (w/Examples)
There is a lot you can do to extend the life of your recorded content. Regardless of whether you're creating a podcast, webinar or video, almost any recording can be turned into a blog post or an article (and if you do it well, people will actually want to read it)....
Get Your Podcast on the First Page of Google. Here’s How a Niche Podcast Did It
We probably don’t need to sell you on the benefits of SEO. There are a ton of perks that come with landing on page one of Google — including traffic from high-intent users. Sounds great, right? But of course, ranking on Google can be quite difficult, especially for...
Will Repurposing Help You Grow? How To Turn Your Podcast Episodes Into Blog Posts (& Why To Do It)
Every podcaster wants the same thing: A growing audience and listener base that flocks to your content. The truth is there are tons of ways to grow an audience. Our favorite way? Repurposing your podcast episodes into compelling blog posts people truly want to read....
10 Tips for Turning Your Podcast Episode into a Blog Post (That People Will Want to Read)
Turning podcast episodes into blog posts is a smart way to grow your audience and fortify your brand. It extends the reach and lifespan of content you’ve already created and creates a new platform for audiences to find you. An active blog can attract readers through...
How a Hit Entrepreneurship Podcast Creates Show Notes That Don’t Suck
Side Hustle School is a popular podcast that teaches listeners how to make extra money on the side of their day jobs. The three-year-old podcast is hosted by author/blogger Chris Guillebeau. It consistently ranks high on Apple Podcasts’ charts — coming in at #7 of all...
Can Podcasting Help Your Business Grow? 25 Podcast Hosts Share the Top Benefits of Creating a Podcast
25 podcast hosts describe the benefits they get from podcasting and how they measure the return on investment and impact on their business.
16 Ways To Promote Your Podcast (in 2021)
Standard and uncommon ways to get more visibility. Podcasting is a great way to build a relationship with an audience of potential clients or customers. But podcasting only works if you have, ahem, listeners — preferably as many of the ideal ones as possible. No one...
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