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Case studies, tips, and ideas.
Can Podcasting Help Your Business Grow? 25 Podcast Hosts Share the Top Benefits of Creating a Podcast
25 podcast hosts describe the benefits they get from podcasting and how they measure the return on investment and impact on their business.
16 Ways To Promote Your Podcast (in 2019)
Standard and uncommon ways to get more visibility. Podcasting is a great way to build a relationship with an audience of potential clients or customers. But podcasting only works if you have, ahem, listeners — preferably as many of the ideal ones as possible. No one...
Should You Start a Podcast for Your Business? A 6-Point Checklist To Help You Decide if It’s Worth It
David Siteman Garland was an early podcaster and used it to build an audience. After a 5-year hiatus, he started podcasting again and shares what he learned in his first year.
The Case for Podcast Episode Transcripts & Other Accompanying Text
Caroline Crampton, a writer for the weekly podcast industry newsletter Hot Pod, builds a solid case for podcast transcription in a recent issue. Crampton observes that "accompanying transcripts isn’t yet a widespread practice in the podcast industry ... it feels like...
8 Podcasts That Give You a Raw, Behind-The-Scenes Look at the Realities of Entrepreneurship
When you’re running your own thing -- with or without a team -- there can be lots of uncertainty. It can be very reassuring to hear from people who’ve navigated similar uncertainties and come out ahead. Their approach might offer a solution for you. But even if their...
How Neil Patel and Eric Siu Grew Their Podcast to 750,000 Downloads Per Month in Two Years
Neil Patel and Eric Siu, the online growth maestros, combined forces in 2016 to create Marketing School, a daily podcast offering just a couple of minutes of actionable marketing advice. The bite-sized episodes cover the full marketing spectrum—from Facebook ads to...
How a Media Podcast Accelerated its Growth (With a 64% Download Increase in One Month)
The first episode of The Business of Content—a podcast about how publishers create, distribute, and monetize digital content—debuted in January 2018. Created by Simon Owens, a journalist and marketing consultant, the podcast features interviews with top executives and...
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