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Tips, strategies and ideas.
Get Your Podcast on the First Page of Google. Here’s How a Niche Podcast Did It
We probably don’t need to sell you on the benefits of SEO. There are a ton of perks that come with landing on page one of Google — including traffic from high-intent users. Sounds great, right? But of course, ranking on Google can be quite difficult, especially for...
Will Repurposing Help You Grow? How To Turn Your Podcast Episodes Into Blog Posts (& Why To Do It)
Every podcaster wants the same thing: A growing audience and listener base that flocks to your content. The truth is there are tons of ways to grow an audience. Our favorite way? Repurposing your podcast episodes into compelling blog posts people truly want to read....
10 Tips for Turning Your Podcast Episode into a Blog Post (That People Will Want to Read)
Turning podcast episodes into blog posts is a smart way to grow your audience and fortify your brand. It extends the reach and lifespan of content you’ve already created and creates a new platform for audiences to find you. An active blog can attract readers through...
How a Hit Entrepreneurship Podcast Creates Show Notes That Don’t Suck
Side Hustle School is a popular podcast that teaches listeners how to make extra money on the side of their day jobs. The three-year-old podcast is hosted by author/blogger Chris Guillebeau. It consistently ranks high on Apple Podcasts’ charts — coming in at #7 of all...
Can Podcasting Help Your Business Grow? 25 Podcast Hosts Share the Top Benefits of Creating a Podcast
25 podcast hosts describe the benefits they get from podcasting and how they measure the return on investment and impact on their business.
16 Ways To Promote Your Podcast (in 2021)
Standard and uncommon ways to get more visibility. Podcasting is a great way to build a relationship with an audience of potential clients or customers. But podcasting only works if you have, ahem, listeners — preferably as many of the ideal ones as possible. No one...
Should You Start a Podcast for Your Business? A 6-Point Checklist To Help You Decide if It’s Worth It
David Siteman Garland was an early podcaster and used it to build an audience. After a 5-year hiatus, he started podcasting again and shares what he learned in his first year.
The Case for Podcast Episode Transcripts & Other Accompanying Text
Caroline Crampton, a writer for the weekly podcast industry newsletter Hot Pod, builds a solid case for podcast transcription in a recent issue. Crampton observes that "accompanying transcripts isn’t yet a widespread practice in the podcast industry ... it feels like...
8 Podcasts That Give You a Raw, Behind-The-Scenes Look at the Realities of Entrepreneurship
When you’re running your own thing -- with or without a team -- there can be lots of uncertainty. It can be very reassuring to hear from people who’ve navigated similar uncertainties and come out ahead. Their approach might offer a solution for you. But even if their...
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