From Podcasts to Zoom Meetings: How to Capture B2B Conversations for Content Repurposing
In today’s multimedia marketing landscape, it’s easy to feel like each channel — from social to email to video to blogs to podcasts — requires its own pipeline, fed with a continuous supply of fresh content. But a smart approach to content repurposing can relieve...
7 Expert Editing Tips for Quoting Speakers When Repurposing Content
Who doesn’t love a good quote? Whether inspirational, insightful or just plain intriguing, the right quote can draw in your audience and get them excited to read on. And when you have stellar subject matter experts to quote — from a podcast episode, webinar or...
Repurpose With Purpose: 3 Things To Consider When Transforming B2B Content
Despite never hunting or fishing a day in my life, I’ve somehow become an addict of the History Channel’s survivalist show, “Alone.” Ultimately, it appeals to my deep appreciation for people who commit to honing their craft. If you’re not familiar with the premise,...
Why B2B Webinars Make Excellent White Papers w/5 Examples
Pulling together a thoughtful white paper sounds like a mammoth task. But it doesn’t need to be. You probably have most of the content for at least one white paper locked in a recent webinar. Transforming webinars into white papers is a terrific way to get additional...
10 Examples of B2B Content Repurposing in Action
If you're making an effort to create any type of recorded content, then repurposing it is an absolute no-brainer. If you're creating webinars highlighting unique use cases for your product, or delivering a presentation that details the problem your company solves,...
10 Ways To Turn Podcast Episodes into Great Blog Content (w/Examples)
There is a lot you can do to extend the life of your recorded content. Regardless of whether you're creating a podcast, webinar or video, almost any recording can be turned into a blog post or an article (and if you do it well, people will actually want to read it)....