Pulling together a thoughtful white paper sounds like a mammoth task. But it doesn’t need to be. You probably have most of the content for at least one white paper locked in a recent webinar. Transforming webinars into white papers is a terrific way to get additional...
If you’re making an effort to create any type of recorded content, then repurposing it is an absolute no-brainer. If you’re creating webinars highlighting unique use cases for your product, or delivering a presentation that details the problem your company...
There is a lot you can do to extend the life of your recorded content. Regardless of whether you’re creating a podcast, webinar or video, almost any recording can be turned into a blog post or an article (and if you do it well, people will actually want to read...
Side Hustle School is a popular podcast that teaches listeners how to make extra money on the side of their day jobs. The three-year-old podcast is hosted by author/blogger Chris Guillebeau. It consistently ranks high on Apple Podcasts’ charts — coming in at #7 of all...
If you’ve ever considered starting a podcast for your business — or even if you’re already podcasting — you’ve probably wondered: will it be worth it? What can I expect to see from investing the time and resources? There’s no doubt about it — podcasting is hot. The...
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