by Jaclyn Schiff | Last updated Sep 18, 2019
If you’ve ever considered starting a podcast for your business — or even if you’re already podcasting — you’ve probably wondered: will it be worth it? What can I expect to see from investing the time and resources? There’s no doubt about it — podcasting is hot. The...
by Jaclyn Schiff | Last updated Jul 17, 2019
Standard and uncommon ways to get more visibility. Podcasting is a great way to build a relationship with an audience of potential clients or customers. But podcasting only works if you have, ahem, listeners — preferably as many of the ideal ones as possible. No one...
by Jaclyn Schiff | Last updated Jul 17, 2019
David Siteman Garland was a podcasting pioneer with his show, The Rise To The Top, which started back in 2008. Over six years and more than 500 episodes, he interviewed entrepreneurs like Tim Ferriss, Daymond John, Barbara Corcoran, and Tony Hsieh, the founder of...
by Jaclyn Schiff | Last updated Nov 27, 2018
Caroline Crampton, a writer for the weekly podcast industry newsletter Hot Pod, builds a solid case for podcast transcription in a recent issue. Crampton observes that “accompanying transcripts isn’t yet a widespread practice in the podcast industry … it...
by Jaclyn Schiff | Last updated Nov 23, 2018
When you’re running your own thing — with or without a team — there can be lots of uncertainty. It can be very reassuring to hear from people who’ve navigated similar uncertainties and come out ahead. Their approach might offer a solution for you. But even...
by Jaclyn Schiff | Last updated Nov 25, 2018
Neil Patel and Eric Siu, the online growth maestros, combined forces in 2016 to create Marketing School, a daily podcast offering just a couple of minutes of actionable marketing advice. The bite-sized episodes cover the full marketing spectrum—from Facebook ads to...
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