Turning podcast episodes into blog posts is a smart way to grow your audience and fortify your brand. It extends the reach and lifespan of content you’ve already created and creates a new platform for audiences to find you. An active blog can attract readers through...
Side Hustle School is a popular podcast that teaches listeners how to make extra money on the side of their day jobs. The three-year-old podcast is hosted by author/blogger Chris Guillebeau. It consistently ranks high on Apple Podcasts’ charts — coming in at #7 of all...
If you’ve ever considered starting a podcast for your business — or even if you’re already podcasting — you’ve probably wondered: will it be worth it? What can I expect to see from investing the time and resources? There’s no doubt about it — podcasting is hot. The...
Standard and uncommon ways to get more visibility. Podcasting is a great way to build a relationship with an audience of potential clients or customers. But podcasting only works if you have, ahem, listeners — preferably as many of the ideal ones as possible. No one...
David Siteman Garland was a podcasting pioneer with his show, The Rise To The Top, which started back in 2008. Over six years and more than 500 episodes, he interviewed entrepreneurs like Tim Ferriss, Daymond John, Barbara Corcoran, and Tony Hsieh, the founder of...
Caroline Crampton, a writer for the weekly podcast industry newsletter Hot Pod, builds a solid case for podcast transcription in a recent issue. Crampton observes that “accompanying transcripts isn’t yet a widespread practice in the podcast industry … it...
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